The best way to get around the devil and all his advocates is to crank up confidence stage by stage.
- Stage 1: Seed money to develop concept
- Stage 2: Small bed to develop strategy
- Stage 3: Medium bed to model in test
- Stage 4: Large bet to launch in market
It was pioneered by oil entrepreneurs who lacked certainty about which wells would produce black gold and which would fizzle. It was further developed a favorite venture capitalist to lacked certainty about how ideas, markets, and business models would combine to produce profits.
From “The Designful Company” by Marty Neumeier
Image by Jörg Prieser from Pixabay