Business has a much broader positive impact on the world when it is based on a higher purpose that goes beyond only generating profits and creating shareholder value. Purpose is the reason the company exists. A compelling sense of higher purpose creates an extraordinary degree of engagement among all stakeholders and catalyzes creativity, innovation, and organizational commitment.
From “Bourgeois Dignity” by McCloskey as referenced in “Conscious Capitalism” by John McKay CEO of Whole Foods Market
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