From “On Writing a Spec” by Seth Godin
Life is a question. You may be asking why focus on the question when what we really crave is an answer? It’s simple. Answers come from questions and the quality of any answer is directly determined by the quality of the question. Ask the wrong question get the wrong answer. Ask the right question and get the right answer. Ask the most powerful question possible and the answer can be life altering.
From “The ONE Thing” by Gary Keller
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Richard Boland, a professor at the Weatherhead School of Management at Case Western University says, the problem with managers today is that they do the first damn thing that pops into their heads. After spending months studying the design process of architect Frank Gehry, Boland concluded: “There’s a whole level of reflectiveness absent in traditional management that we can find in design.”.
Naturally managers who rely on the decision mode will find reasons to exclude the design mode from there thinking: “We don’t have time.” “Our budgets won’t allow it.” “The real problem is political.” “Our culture is too conservative.” These aren’t really reasons but excuses, and they condemn a company to a future of limited choices. The traditional management model is a veritable thrift store of hand me down concepts all perfectly tailored for a previous need an a previous era. The old model was innovated so long ago that those who once saw business management as a cause for revolution – Frederick Taylor, Henry Ford, Alfred Sloan, and others are long gone. We need a new band of revolutionaries to enlarge the scope of possibilities.
From “The Designful Company” by Marty Neumeier.
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“The most important point I want to make is that the true problem, the true difficulty, and where the greatest potential lies is building the machine that makes the machine.
In other words, building the factory … like a product,” said Elon Musk at the annual meeting, predicting a new factory would deliver a “ten-fold improvement” in productivity.
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Instead of asking, “WHAT should we do to compete?” the question must be asked, “WHY” did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?”
From “Start With Why” by Simon Sinek
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